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KHOI Retail Store

Project Name

KHOI Studio Retail Store


Mina Evans & Hayet Rida




The Khoi retail store in Chicago offers a unique and immersive shopping experience that transcends the traditional retail environment.

Upon entering the studio, customers are transported into a carefully curated exhibition space where each piece of jewelry is showcased individually, allowing for a more intimate and personal connection with the items.

Unlike conventional retail setups, where products are displayed on shelves, Khoi’s approach focuses on giving meaning and significance to each piece, elevating the shopping experience to a new level of sophistication and artistry. 

Design Philosophy

At Khoi, the design philosophy revolves around creating an environment that fosters a deep and meaningful connection between customers and the jewelry collections. With the belief in the power of storytelling and aim to reflect Hayet’s journey as an artist, entrepreneur, and individual through the curated exhibitions. The design ethos is rooted in simplicity, elegance, and attention to detail, with a focus on showcasing each piece of jewelry as a work of art in its own right. By eschewing traditional retail norms and offering a more personalized and intimate shopping experience, customers are invited to engage with the collections on a deeper level, forging lasting connections and memories with every purchase.

Why It's Trending

The Khoi retail store Interior Design has captured the attention of fashion enthusiasts and design aficionados alike, and for several compelling reasons:

  1. Innovative Shopping Experience: Khoi’s departure from the traditional retail model and its focus on providing an immersive and personalized shopping experience have garnered widespread acclaim. By showcasing jewelry individually and offering customers the opportunity to interact with each piece, Khoi has redefined the way people shop for accessories, setting a new standard for luxury retail.

  2. Emphasis on Artistry and Craftsmanship: Khoi’s design philosophy places a strong emphasis on highlighting the artistry and craftsmanship behind each jewelry piece. By treating jewelry as wearable art and presenting it in a gallery-like setting, Khoi elevates the status of accessories from mere adornments to meaningful expressions of creativity and style.

  3. Celebration of Individuality: Khoi celebrates individuality and self-expression, both in its design philosophy and its curated collections. By offering customers the opportunity to select items that resonate with their personal style and preferences, Khoi empowers individuals to curate their own unique jewelry collections that reflect their identity and journey.